and ‘Pinkwashing’ Israel
By SARAH SCHULMAN
These depictions of immigrants — usually Muslims of Arab, South Asian, Turkish or African origin — as “homophobic fanatics” opportunistically ignore the existence of Muslim gays and their allies within their communities. They also render invisible the role that fundamentalist Christians, the Roman Catholic Church and Orthodox Jews play in perpetuating fear and even hatred of gays. And that cynical message has now spread from its roots in European xenophobia to become a potent tool in the long-running Israeli-Palestinian conflict.
In 2005, with help from American marketing executives, the Israeli government began a marketing campaign, “Brand
Last year, the Israeli news site Ynet reported that the Tel Aviv tourism board had begun a campaign of around $90 million to brand the city as “an international gay vacation destination.” The promotion, which received support from the Tourism Ministry and
This message is being articulated at the highest levels. In May, Prime Minister Benjamin Netanyahu told Congress that the
The growing global gay movement against the Israeli occupation has named these tactics “pinkwashing”: a deliberate strategy to conceal the continuing violations of Palestinians’ human rights behind an image of modernity signified by Israeli gay life. Aeyal Gross, a professor of law at
Pinkwashing not only manipulates the hard-won gains of
What makes lesbian, gay, bisexual and transgender people and their allies so susceptible to pinkwashing — and its corollary, the tendency among some white gay people to privilege their racial and religious identity, a phenomenon the theorist Jasbir K. Puar has called “homonationalism” — is the emotional legacy of homophobia. Most gay people have experienced oppression in profound ways — in the family; in distorted representations in popular culture; in systematic legal inequality that has only just begun to relent. Increasing gay rights have caused some people of good will to mistakenly judge how advanced a country is by how it responds to homosexuality.
Sarah Schulman is a professor of humanities at the College of Staten Island,
Donations can be sent to the
"The master class has always declared the wars; the subject class has always fought the battles. The master class has had all to gain and nothing to lose, while the subject class has had nothing to gain and everything to lose--especially their lives." Eugene Victor Debs